People counting provides a wealth of usable metrics, allowing management extracting insights and ability to see a clear and detailed picture of visitors' and customers' behavior. Management decisions are therefore made with real-time, accurate, and relevant information. VTA helps to keep track with the traffic patterns throughout the year, be it daily, weekly, monthly, quarterly, or half-yearly. Knowing the traffic patterns for the whole time gives insights on seasonal fluctuation and other behaviors, much of which managers have only been guessing until now.
People traffic from real-time data provides information to aid in the understanding of visitor trend and the
factors that affect visitors in various industries and sectors. Those factors include:
Impact of marketing activity can also be monitored and analyzed with VTA by comparing people traffic of different days of the week. By understanding traffic patterns and available information, marketing efforts can be optimised.
VTA online and mobile analytics portal measures consumer behaviors, provides real time on-site
VTA-RIMS, “Retail Indicators Monitoring System” centralized real-time and user-friendly retail’s business intelligent software tool combines with retail performance dashboard (Footfall, sales data, service level, store-front attraction, etc.) that provides performance based metrics, viewable in multiple ways and across different verticals even if you are on a move.
VTA-RIMS, Retail live on-line monitoring tool “gives you far more information with minimum effort and helps retailers maximize the uncover opportunities.